The opportunity we’re addressing

According to Statistics Canada and the World Health Organization, by 2038, seniors aged 65 and older will constitute approximately 25% of Canada’s population, marking a significant demographic shift. As our population ages, ageism—discrimination against individuals based on age—continues to rise, creating serious challenges for seniors and negatively affecting their mental, emotional, and physical well-being. Research indicates that ageism contributes to loneliness and social isolation, as seniors are often marginalized or excluded from social activities and community engagement. This exclusion exacerbates health issues, with studies linking social isolation to higher risks of chronic conditions, cognitive decline, and premature death. It can also damage seniors’ self-esteem and identity, leading to depression and anxiety. Ultimately, ageism diminishes seniors' quality of life and reflects a broader societal failure to value their contributions and potential..

To combat ageism and foster inclusivity, we must adopt strategies that promote a positive perspective on aging. We Are Young aligns with effective approaches throughout our work, focusing on three fundamental points:

• Personalized Engagement and Positive Health Outcomes: At We Are Young, we prioritize the individual journeys of seniors, addressing their emotional needs to enhance well-being. We craft transformative wish experiences tailored to each senior's aspirations, whether it is fulfilling a life-ling dream, reigniting passions, or connecting them with loved ones. Beyond the immediate impact of the wish, these experiences create lasting, transformative effects that significantly boosts mental and physical health, fosters a renewed sense of purpose, and increases self-confidence. Research shows that good health is crucial for seniors, as it directly influences their engagement in social activities and belief in their potential. Additionally, our stories inspire other seniors, showing that meaningful experiences are attainable at any age.

• Supportive Social Networks: A strong social network of family, friends, and community members is essential for seniors’ well-being. Through wish fulfillment, we actively strengthen these ties and promote connections. Our initiatives encourage meaningful interactions through reunions and shared experiences, helping seniors feel a stronger sense of belonging. This interconnectedness enhances emotional health and fosters community spirit, reminding seniors that they are valued members of society. Following their wish experiences, many seniors express a greater sense of support and connection, reinforcing that they are not alone.

• Awareness and Advocacy: Raising awareness and advocating for the rights and well-being of seniors is crucial for societal change. We highlight the unique challenges seniors face and demonstrate how small actions can lead to meaningful improvements in their lives. By sharing powerful stories from our wish recipients, we promote respect and appreciation for seniors and encourage society to reconnect with older adults. Our advocacy initiatives enhance public understanding of aging-related issues, fostering empathy within the wider community and inspiring a cultural shift toward inclusivity.

We Are Young plays a vital role in combating ageism by creating inclusive experiences that showcase the value of seniors, celebrate their lives, and encourage society to view aging with respect and appreciation.